James Latham CV (PDF)

Career History

Chief Marketing Officer, 2010 to present

Open Text Corporation, Waterloo, Ontario, Canada; Portland, Oregon

As CMO, James is the senior executive responsible for developing and maintaining a comprehensive program for the organization’s long-range expansion to current business activities and opportunities. This includes corporate-wide responsibilities for Strategic Alliances and Partners, Business Development, Field Enablement, Corporate and Product Marketing, Customer Experience, Digital and Marketing Communications. Responsibilities include mergers and acquisitions targeting and evaluation.

Senior Vice President, Marketing Strategy, 2009 to 2010

Executive marketing leader responsible for all aspects of field, corporate, and marketing strategy for the largest ($1B) global independent enterprise and web content management software and services provider.

Vice President, B2B Strategy & Analytics, 2007 to 2009

McCann WorldGroup, San Francisco & Seattle

Marketing strategist and leader for global brand management, lead generation, awareness and perception building, and customer relationship marketing agency MacCann Relationship Marketing (MRM), of the Interpublic Group (NASDAQ IPG).   Responsible for Microsoft’s global audience insights campaign strategy, planning, targeting, analytics, and integrated marketing.  Planned, built, executed, optimized, and reported on digital campaigns through a world-class B2B strategy and analytics team.

Vice President, Marketing, 2005-2007

ACD Systems International, Victoria, British Columbia

Corporate Marketing strategist and leader for public international online commerce, software and services firm.  Created integrated lead generation plans and tactics with new corporate content management positioning strategy. Created complete product and promotion market penetration plans to Germany, UK, and EU, China, Japan, Korea, and Taiwan for online channel marketing programs.  Responsible for product strategy, user experience, and web deployment through a strong 20-person internationally distributed marketing team.

Marketing Strategist, 2001-2005

Principal Consultant, Stockholm, London, New York

Strategic Alliances consulting for $10-$200M international software and services firms.  Drove plans and tactics to apply fresh thinking to challenging brand, sales, marketing, positioning, and messaging problems for clients.

Executive Vice President, Global Marketing and Alliances, 1998-2001

Usha Communications Technology, Portland

Drove market entry strategies worldwide, increasing local awareness, creating consistent programs and tactics, and leading a global team for profitable $35mm wireless telecom software vendor.  Hired and managed 75-strong globally distributed marketing team.  Delivered multimillion dollar partner sales through Microsoft and HP.

General Manager, 1996-1998

Atlas Telecom

Vice President, 1989-1996

ViewStar (Global360), www.global360.com

General Manager, 1984-1989

Lotus Development Corporation (IBM), www.lotus.com

Education

Portland State University, MBA Program Lecturer

Master’s for International Management

Global Marketing Strategies

Boston University Metropolitan College

Graduate Studies, Software Engineering

Graduate Studies, International Marketing

State University of New York

Bachelor’s Degree

Computer Science

Publications and Presentations

MarketingWorld 2011, New Orleans

Information Trends Conference, Amsterdam, Netherlands

BCC Forum 3GSM, Cannes, France

Electronic Messaging Association, Los Angeles, California

IMC Journal, International Edition, London, United Kingdom

COMDEX, Las Vegas, Nevada

Information Center Management Forum, Anaheim, California

Computers in Industrial Engineering, Orlando, Florida

International Experience

Extensive international online and channel marketing and alliance operations with specific on-the-ground short- and long-term projects, including establishing distributed marketing teams, joint marketing and distribution partners, resellers, channel partners, joint ventures, merger and acquisitions, and system integration partnerships in the EU, Asia Pacific, and Latin America.

Fluent English.  Conversational French and Italian.